Biggest SEO Content Writing Mistakes

Let’s picture this; you’ve a very attractive, user-friendly, and well-optimized website. You have been performing promotional activities for a very long time but till now you haven’t received the search engine ranking which you were anticipating, especially when website attained top ranking but it failed to consolidate its position. Any guesses, why so? Well the main reason behind this goof-up is committing weak, languorous content writing mistakes unintentionally. And the term is “Splash Page”.

“Splash Page” is very common these days, which carries images or flash pictures with only a small text quoting ‘click here,’ ‘log in,’ or ‘enter the site’. This is a universal practice adopted by many of us but it is an SEO debacle. The placed image might look enticing but it holds no value while performing search engine optimization activities. Thus, it is wise to design a page that not only carries a picture but also relevant content in sync with your website. Don’t forget that majority search engines such as Google, Yahoo, MSN, AltaVista, and even Ask have got spiders that either fail to read it or cache it. In other words, you’ll tend to lose a lot on your website promotional activities.

While creating splash pages, designers usually use similar Title and Meta description. Like your site enjoy separate identity, even page requires its own Title and Meta description. Using the same description makes it difficult to optimize the page as the content and the page is not tandem. In short: 

• Do not add your company name or punch-line at the beginning of the Tag 
• Stick to the word-count and avoid going over sixty as crawlers do not go beyond that.

Apart from these content writing mistakes, we also try to use wrong website marketing practices known as ‘Black-Hat SEO’. Strictly avoid: 

• Keywords stuffing 
• Adding more than 3 links 
• Duplicate content.

In order to keep your website high in SERPs, the best way is to upload fresh, original, and optimized content. You can even hire a company offering the article writing services, so that you get the best from the lot. In other words, if you wish to rule result pages, just go for quality web writing services.